• Danielle McGuinness

Thank you LinkedIn for finding me the perfect job!

With over 500 million profiles and counting, LinkedIn is currently the largest online professional networking website. An estimated 95 percent of recruiters use LinkedIn to find candidates, so a strong profile is a must-have if you’re looking to add more job interviews to your 2019 bucket list.

Over the past few years, job seekers have grown increasingly sophisticated in their efforts to land a dream job. Instead of being at the mercy of job boards and reading through hundreds of boring descriptions, smart job seekers are identifying employers that match a very specific set of criteria that perfectly aligns with their interests.

Recruiting in the USA is very different to the "old fashioned" recruitment I grew up with in Australia - YES we actually spoke to clients and candidates and even MET them! Cold calling was all the game - that was before the internet....(yes I am a dinosaur).

How do you make sure you are best positioned on LI to catch the eye of recruiters?

Here are my top tips -

1. Use hashtag searches - Let’s say you’re looking for a company that will allow you to bring your dog to work. Instead of Googling “dog-friendly workplaces” (where you’ll mostly find companies that have only been written about), you can search for perks like ”#dogfriendly” or ”#freelunch” in LinkedIn’s content feed and find ones you wouldn’t have otherwise known existed.

2. Keep your profile up to date and be AUTHENTIC - nothing catches the eye more than you being you.

3. Build your network to the first degree - Your connections can exponentially increase your exposure and access to other connections. LinkedIn makes it easy to connect with people you know by importing your contact lists from sites such as Gmail.

4. Ask for an introduction. Once you're ready to reach out to X company, you can ask your connection(s) to make an introduction to someone they're connected to within the organization.

5. Be current - Post any articles you write, videos you post, and so on, as updates. Get involved with groups and interact with others on LinkedIn. The more you interact and post as a professional, the more you'll be noticed and build recognition.

6. Do an Advanced Search to identify professional groups in your area and get involved. This will help expand your network, show your expertise (when you engage in online conversations and answer questions that come up), and possibly connect you to the organizations you want to work for in the future.

7. Before going in for an interview, you can use LinkedIn to research hiring managers and interviewers to find out about their likes, interests, and more.


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